Mustang is just one of the most well known logos all about the world and biggest maker of custom-made denims. This manufacturer has a total glance technique and also makes denim and leather-based jackets, skirts and attire, pullovers, underwear, shoes, add-ons and perfume. Mustang creations are favored and worn by lots of stars, for occasion, John Bon Jovi, Scorpions and Bjork.
The heritage of the model commenced in 1932 when a factory was set up by Luis Hermann to manufacture uniforms for personnel. Nonetheless, postwar Germany was in ruins and no one was interested in the enhancement of textile marketplace. The new existence of the model commenced in 1949, when the new company’s owner, Albert Zefranek designed up his brain to begin producing jeans. This final decision was groundbreaking, due to the fact until finally then denim market was a fiefdom of Americans. The first jeans sewn by Mustang were being the spitting impression of primary tailor made jeans designed in the United states. The up coming step Mr. Zefranek built was the improvement of his production assortment. 1953 he presented the to start with product of denims produced specifically for ladies and in 1955 he experimented with velvet denims. 1958 is the yr when the title of the new trademark – Mustang – appeared. From now on denims are produced of quality American denim in Germany.
In 1961 Albert Zefranek was the initially a person to generate extend jeans. And he was in the suitable location at the correct time, for in the conclude of the 60s denims period started off. Denims grew to become a symbol of new era and new lifestyle. Marketing strategies of Mustang brand reveal seminude beauties, responding to triumphant march of sexual revolution.
In 1980 jeans by Mustang can now defy level of competition with American manufacturers Levi’s and Wrangler on domestic sector. Besides, a person forth of the productions is from now on exported to Austria, Switzerland, Holland, France and Scandinavian international locations. The brand’s assortment was divided into three themes: “Manner”, “Fundamental principles” and “Modern day Classics”. Yuppies of the 80s place velvet denims out of manner, offering a appreciable stroke to the firm, an important aspect of which was concentrated on producing velvet. Nevertheless, this event allows Albert Zefranek to target on classical personalized denims designs. He starts off to cooperate with Italian designers. And famed couturiers start off to clearly show fascination for tailored denim.
In 1990 the son of Albert Zefranek, Heiner, becomes the operator of Mustang model. He inherits the helm of his father and makes the trademark even much more prosperous all about the planet. Currently it is an global manufacturer which manufactures 20 000 pairs of jeans a working day and combines classics with the most modern concepts in style. Mustang makes denim garments for people who want to reveal their lifestyle and feelings in their seem. The firm’s slogan “Legitimate style will in no way die” speaks for alone.